diff --git a/pkg/BUILD.bazel b/pkg/BUILD.bazel
index 1cb49ed38f..da5ccf6a5e 100644
--- a/pkg/BUILD.bazel
+++ b/pkg/BUILD.bazel
@@ -68,6 +68,7 @@ pkg_files(
     name = "protoc_files",
     srcs = ["bin/protoc"],
     attributes = pkg_attributes(mode = "0555"),
+    prefix = "bin/",
     visibility = ["//visibility:private"],
 )