diff --git a/modules/gapi/include/opencv2/gapi/own/assert.hpp b/modules/gapi/include/opencv2/gapi/own/assert.hpp
index 92b246ff6d..d0e0f1c3ff 100644
--- a/modules/gapi/include/opencv2/gapi/own/assert.hpp
+++ b/modules/gapi/include/opencv2/gapi/own/assert.hpp
@@ -20,7 +20,7 @@
 
 namespace detail
 {
-    inline void assert_abort(const char* str, int line, const char* file, const char* func)
+    [[noreturn]] inline void assert_abort(const char* str, int line, const char* file, const char* func)
     {
         std::stringstream ss;
         ss << file << ":" << line << ": Assertion " << str << " in function " << func << " failed\n";