diff --git a/CMakeLists.txt b/CMakeLists.txt
index 5131bf39b47..a82e9ef6d03 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -832,7 +832,7 @@ endif()
 
 
 target_include_directories(gpr
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -924,7 +924,7 @@ endif()
 
 
 target_include_directories(gpr_test_util
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -1219,7 +1219,7 @@ endif()
 
 
 target_include_directories(grpc
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -1525,7 +1525,7 @@ endif()
 
 
 target_include_directories(grpc_cronet
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -1803,7 +1803,7 @@ endif()
 
 
 target_include_directories(grpc_test_util
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -2063,7 +2063,7 @@ endif()
 
 
 target_include_directories(grpc_test_util_unsecure
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -2357,7 +2357,7 @@ endif()
 
 
 target_include_directories(grpc_unsecure
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -2446,7 +2446,7 @@ endif()
 
 
 target_include_directories(reconnect_server
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -2488,7 +2488,7 @@ endif()
 
 
 target_include_directories(test_tcp_server
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -2569,7 +2569,7 @@ endif()
 
 
 target_include_directories(grpc++
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -2769,7 +2769,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(grpc++_core_stats
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3060,7 +3060,7 @@ endif()
 
 
 target_include_directories(grpc++_cronet
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3259,7 +3259,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(grpc++_error_details
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3324,7 +3324,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(grpc++_proto_reflection_desc_db
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3385,7 +3385,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(grpc++_reflection
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3443,7 +3443,7 @@ endif()
 
 
 target_include_directories(grpc++_test_config
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3521,7 +3521,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(grpc++_test_util
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3659,7 +3659,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(grpc++_test_util_unsecure
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3799,7 +3799,7 @@ endif()
 
 
 target_include_directories(grpc++_unsecure
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -3989,7 +3989,7 @@ endif()
 
 
 target_include_directories(grpc_benchmark
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4048,7 +4048,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(grpc_cli_libs
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4108,7 +4108,7 @@ endif()
 
 
 target_include_directories(grpc_plugin_support
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4186,7 +4186,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(http2_client_main
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4241,7 +4241,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(interop_client_helper
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4311,7 +4311,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(interop_client_main
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4362,7 +4362,7 @@ endif()
 
 
 target_include_directories(interop_server_helper
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4431,7 +4431,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(interop_server_lib
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4482,7 +4482,7 @@ endif()
 
 
 target_include_directories(interop_server_main
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4570,7 +4570,7 @@ protobuf_generate_grpc_cpp(
 )
 
 target_include_directories(qps
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4617,7 +4617,7 @@ endif()
 
 
 target_include_directories(grpc_csharp_ext
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4712,7 +4712,7 @@ endif()
 
 
 target_include_directories(ares
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4750,7 +4750,7 @@ endif()
 
 
 target_include_directories(bad_client_test
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4791,7 +4791,7 @@ endif()
 
 
 target_include_directories(bad_ssl_test_server
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4892,7 +4892,7 @@ endif()
 
 
 target_include_directories(end2end_tests
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
@@ -4993,7 +4993,7 @@ endif()
 
 
 target_include_directories(end2end_nosec_tests
-  PUBLIC $<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
+  PUBLIC $<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include>
   PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}
   PRIVATE ${BORINGSSL_ROOT_DIR}/include
   PRIVATE ${PROTOBUF_ROOT_DIR}/src
diff --git a/templates/CMakeLists.txt.template b/templates/CMakeLists.txt.template
index 6adff889fef..ad79873d562 100644
--- a/templates/CMakeLists.txt.template
+++ b/templates/CMakeLists.txt.template
@@ -515,7 +515,7 @@
   % endfor
 
   target_include_directories(${lib.name}
-    PUBLIC <%text>$<INSTALL_INTERFACE:include> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include></%text>
+    PUBLIC <%text>$<INSTALL_INTERFACE:${gRPC_INSTALL_INCLUDEDIR}> $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/include></%text>
     PRIVATE <%text>${CMAKE_CURRENT_SOURCE_DIR}</%text>
     PRIVATE <%text>${BORINGSSL_ROOT_DIR}</%text>/include
     PRIVATE <%text>${PROTOBUF_ROOT_DIR}</%text>/src