diff --git a/CMakeLists.txt b/CMakeLists.txt
index 7e067d5277f..68955ebeea9 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -30,6 +30,11 @@ set(PACKAGE_TARNAME   "${PACKAGE_NAME}-${PACKAGE_VERSION}")
 set(PACKAGE_BUGREPORT "https://github.com/grpc/grpc/issues/")
 project(${PACKAGE_NAME} C CXX)
 
+set(gRPC_INSTALL_BINDIR "${CMAKE_INSTALL_PREFIX}/bin" CACHE PATH "Installation directory for executables")
+set(gRPC_INSTALL_LIBDIR "${CMAKE_INSTALL_PREFIX}/lib" CACHE PATH "Installation directory for libraries")
+set(gRPC_INSTALL_INCLUDEDIR "${CMAKE_INSTALL_PREFIX}/include" CACHE PATH "Installation directory for headers")
+set(gRPC_INSTALL_CMAKEDIR "${CMAKE_INSTALL_PREFIX}/lib/cmake/${PACKAGE_NAME}" CACHE PATH "Installation directory for cmake config files")
+
 # Options
 option(gRPC_BUILD_TESTS "Build tests" OFF)
 
@@ -290,11 +295,6 @@ if(WIN32 AND MSVC)
   set(_gRPC_BASELIB_LIBRARIES wsock32 ws2_32)
 endif()
 
-include(GNUInstallDirs)
-if(NOT DEFINED CMAKE_INSTALL_CMAKEDIR)
-  set(CMAKE_INSTALL_CMAKEDIR "${CMAKE_INSTALL_LIBDIR}/cmake/gRPC")
-endif()
-
 # Create directory for generated .proto files
 set(_gRPC_PROTO_GENS_DIR ${CMAKE_BINARY_DIR}/gens)
 file(MAKE_DIRECTORY ${_gRPC_PROTO_GENS_DIR})
@@ -809,7 +809,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/gpr.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -876,16 +876,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS gpr EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -901,7 +901,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/gpr_test_util.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -1188,7 +1188,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -1255,16 +1255,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -1487,7 +1487,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_cronet.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -1554,16 +1554,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_cronet EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -1723,7 +1723,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_test_util.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -1786,7 +1786,7 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
@@ -1817,7 +1817,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_test_util_unsecure.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2078,7 +2078,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_unsecure.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2143,16 +2143,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_unsecure EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -2168,7 +2168,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/reconnect_server.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2212,7 +2212,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/test_tcp_server.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2298,7 +2298,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2428,16 +2428,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc++ EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -2685,7 +2685,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++_cronet.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2827,16 +2827,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc++_cronet EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -2855,7 +2855,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++_error_details.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2893,16 +2893,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc++_error_details EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -2922,7 +2922,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++_proto_reflection_desc_db.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -2964,7 +2964,7 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
@@ -2985,7 +2985,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++_reflection.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3023,16 +3023,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc++_reflection EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -3048,7 +3048,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++_test_config.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3116,7 +3116,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++_test_util.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3217,7 +3217,7 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
@@ -3272,7 +3272,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc++_unsecure.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3401,16 +3401,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc++_unsecure EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -3426,7 +3426,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_benchmark.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3484,7 +3484,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_cli_libs.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3527,7 +3527,7 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
@@ -3549,7 +3549,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_plugin_support.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3583,16 +3583,16 @@ foreach(_hdr
   string(REPLACE "include/" "" _path ${_hdr})
   get_filename_component(_path ${_path} PATH)
   install(FILES ${_hdr}
-    DESTINATION "${CMAKE_INSTALL_INCLUDEDIR}/${_path}"
+    DESTINATION "${gRPC_INSTALL_INCLUDEDIR}/${_path}"
   )
 endforeach()
 
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_plugin_support EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -3620,7 +3620,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/http2_client_main.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3683,7 +3683,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/interop_client_helper.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3749,7 +3749,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/interop_client_main.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3811,7 +3811,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/interop_server_helper.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3873,7 +3873,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/interop_server_lib.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -3935,7 +3935,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/interop_server_main.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4010,7 +4010,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/qps.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4073,7 +4073,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/grpc_csharp_ext.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4104,9 +4104,9 @@ target_link_libraries(grpc_csharp_ext
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_csharp_ext EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -4170,7 +4170,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/ares.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4210,7 +4210,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/bad_client_test.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4253,7 +4253,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/bad_ssl_test_server.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4351,7 +4351,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/end2end_tests.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4449,7 +4449,7 @@ if(WIN32 AND MSVC)
   )
   if (gRPC_INSTALL)
     install(FILES ${CMAKE_CURRENT_BINARY_DIR}/end2end_nosec_tests.pdb
-      DESTINATION ${CMAKE_INSTALL_LIBDIR} OPTIONAL
+      DESTINATION ${gRPC_INSTALL_LIBDIR} OPTIONAL
     )
   endif()
 endif()
@@ -4938,9 +4938,9 @@ target_link_libraries(check_epollexclusive
 
 if (gRPC_INSTALL)
   install(TARGETS check_epollexclusive EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -5606,9 +5606,9 @@ target_link_libraries(gen_hpack_tables
 
 if (gRPC_INSTALL)
   install(TARGETS gen_hpack_tables EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -5640,9 +5640,9 @@ target_link_libraries(gen_legal_metadata_characters
 
 if (gRPC_INSTALL)
   install(TARGETS gen_legal_metadata_characters EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -5674,9 +5674,9 @@ target_link_libraries(gen_percent_encoding_tables
 
 if (gRPC_INSTALL)
   install(TARGETS gen_percent_encoding_tables EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -6425,9 +6425,9 @@ target_link_libraries(grpc_create_jwt
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_create_jwt EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -6618,9 +6618,9 @@ target_link_libraries(grpc_print_google_default_creds_token
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_print_google_default_creds_token EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -6685,9 +6685,9 @@ target_link_libraries(grpc_verify_jwt
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_verify_jwt EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -10328,9 +10328,9 @@ target_link_libraries(grpc_cpp_plugin
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_cpp_plugin EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -10366,9 +10366,9 @@ target_link_libraries(grpc_csharp_plugin
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_csharp_plugin EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -10404,9 +10404,9 @@ target_link_libraries(grpc_node_plugin
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_node_plugin EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -10442,9 +10442,9 @@ target_link_libraries(grpc_objective_c_plugin
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_objective_c_plugin EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -10480,9 +10480,9 @@ target_link_libraries(grpc_php_plugin
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_php_plugin EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -10518,9 +10518,9 @@ target_link_libraries(grpc_python_plugin
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_python_plugin EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -10556,9 +10556,9 @@ target_link_libraries(grpc_ruby_plugin
 
 if (gRPC_INSTALL)
   install(TARGETS grpc_ruby_plugin EXPORT gRPCTargets
-    RUNTIME DESTINATION ${CMAKE_INSTALL_BINDIR}
-    LIBRARY DESTINATION ${CMAKE_INSTALL_LIBDIR}
-    ARCHIVE DESTINATION ${CMAKE_INSTALL_LIBDIR}
+    RUNTIME DESTINATION ${gRPC_INSTALL_BINDIR}
+    LIBRARY DESTINATION ${gRPC_INSTALL_LIBDIR}
+    ARCHIVE DESTINATION ${gRPC_INSTALL_LIBDIR}
   )
 endif()
 
@@ -14190,7 +14190,7 @@ endif (gRPC_BUILD_TESTS)
 
 if (gRPC_INSTALL)
   install(EXPORT gRPCTargets
-    DESTINATION ${CMAKE_INSTALL_CMAKEDIR}
+    DESTINATION ${gRPC_INSTALL_CMAKEDIR}
     NAMESPACE gRPC::
   )
 endif()
@@ -14199,6 +14199,6 @@ foreach(_config gRPCConfig gRPCConfigVersion)
   configure_file(tools/cmake/${_config}.cmake.in
     ${_config}.cmake @ONLY)
   install(FILES ${CMAKE_CURRENT_BINARY_DIR}/${_config}.cmake
-    DESTINATION ${CMAKE_INSTALL_CMAKEDIR}
+    DESTINATION ${gRPC_INSTALL_CMAKEDIR}
   )
 endforeach()