diff --git a/BUILD b/BUILD
index 09b17ad6eb2..5662a9e795b 100644
--- a/BUILD
+++ b/BUILD
@@ -39,7 +39,7 @@ load("//bazel:grpc_build_system.bzl", "grpc_cc_library",
      "grpc_proto_plugin", "grpc_cc_libraries")
 
 # This should be updated along with build.yaml
-g_stands_for = "gentle"
+g_stands_for = "gregarious"
 
 core_version = "3.0.0-dev"
 
diff --git a/build.yaml b/build.yaml
index 58a474aabf1..e063f3e3df0 100644
--- a/build.yaml
+++ b/build.yaml
@@ -13,7 +13,7 @@ settings:
   '#09': Per-language overrides are possible with (eg) ruby_version tag here
   '#10': See the expand_version.py for all the quirks here
   core_version: 4.0.0-dev
-  g_stands_for: gentle
+  g_stands_for: gregarious
   version: 1.4.0-dev
 filegroups:
 - name: census
diff --git a/doc/g_stands_for.md b/doc/g_stands_for.md
index d2fc7a50f95..2078bb37ea1 100644
--- a/doc/g_stands_for.md
+++ b/doc/g_stands_for.md
@@ -8,3 +8,4 @@ future), and the corresponding version numbers that used them:
 - 1.1 'g' stands for 'good'
 - 1.2 'g' stands for 'green'
 - 1.3 'g' stands for 'gentle'
+- 1.4 'g' stands for 'gregarious'
diff --git a/src/core/lib/surface/version.c b/src/core/lib/surface/version.c
index 3793845559c..cddc595e4c9 100644
--- a/src/core/lib/surface/version.c
+++ b/src/core/lib/surface/version.c
@@ -38,4 +38,4 @@
 
 const char *grpc_version_string(void) { return "4.0.0-dev"; }
 
-const char *grpc_g_stands_for(void) { return "gentle"; }
+const char *grpc_g_stands_for(void) { return "gregarious"; }