diff --git a/src/core/lib/experiments/experiments.yaml b/src/core/lib/experiments/experiments.yaml
index a244a416e98..13c466a7a34 100644
--- a/src/core/lib/experiments/experiments.yaml
+++ b/src/core/lib/experiments/experiments.yaml
@@ -105,7 +105,7 @@
   test_tags: [flow_control_test]
 - name: pick_first_new
   description: New pick_first impl with memory reduction.
-  expiry: 2024/07/30
+  expiry: 2024/10/30
   owner: roth@google.com
   test_tags: ["lb_unit_test", "cpp_lb_end2end_test", "xds_end2end_test"]
 - name: promise_based_inproc_transport