diff --git a/include/grpc++/server_builder.h b/include/grpc++/server_builder.h
index f8b6d03e351..2843b518147 100644
--- a/include/grpc++/server_builder.h
+++ b/include/grpc++/server_builder.h
@@ -150,15 +150,16 @@ class ServerBuilder {
   ///
   /// It can be invoked multiple times.
   ///
-  /// \param addr The address to try to bind to the server (eg, localhost:1234,
-  /// 192.168.1.1:31416, [::1]:27182, etc.).
+  /// \param addr_uri The address to try to bind to the server in URI form. If
+  /// the scheme name is omitted, "dns:///" is assumed. Valid values include
+  /// dns:///localhost:1234, / 192.168.1.1:31416, dns:///[::1]:27182, etc.).
   /// \params creds The credentials associated with the server.
   /// \param selected_port[out] If not `nullptr`, gets populated with the port
   /// number bound to the \a grpc::Server for the corresponding endpoint after
   /// it is successfully bound, 0 otherwise.
   ///
   // TODO(dgq): the "port" part seems to be a misnomer.
-  ServerBuilder& AddListeningPort(const grpc::string& addr,
+  ServerBuilder& AddListeningPort(const grpc::string& addr_uri,
                                   std::shared_ptr<ServerCredentials> creds,
                                   int* selected_port = nullptr);
 
diff --git a/src/cpp/server/server_builder.cc b/src/cpp/server/server_builder.cc
index c849d2e5b48..e20e9333741 100644
--- a/src/cpp/server/server_builder.cc
+++ b/src/cpp/server/server_builder.cc
@@ -172,8 +172,15 @@ ServerBuilder& ServerBuilder::SetResourceQuota(
 }
 
 ServerBuilder& ServerBuilder::AddListeningPort(
-    const grpc::string& addr, std::shared_ptr<ServerCredentials> creds,
+    const grpc::string& addr_uri, std::shared_ptr<ServerCredentials> creds,
     int* selected_port) {
+  const grpc::string uri_scheme = "dns:";
+  grpc::string addr = addr_uri;
+  if (addr_uri.compare(0, uri_scheme.size(), uri_scheme) == 0) {
+    size_t pos = uri_scheme.size();
+    while (addr_uri[pos] == '/') ++pos;  // Skip slashes.
+    addr = addr_uri.substr(pos);
+  }
   Port port = {addr, creds, selected_port};
   ports_.push_back(port);
   return *this;