diff --git a/bazel/grpc_build_system.bzl b/bazel/grpc_build_system.bzl
index b2024935c71..46904450d2b 100644
--- a/bazel/grpc_build_system.bzl
+++ b/bazel/grpc_build_system.bzl
@@ -100,3 +100,10 @@ def grpc_cc_binary(name, srcs = [], deps = [], external_deps = [], args = [], da
 
 def grpc_generate_one_off_targets():
     pass
+
+def grpc_sh_test(name, srcs, args = [], data = []):
+    native.sh_test(
+        name = name,
+        srcs = srcs,
+        args = args,
+        data = data)
diff --git a/test/core/end2end/generate_tests.bzl b/test/core/end2end/generate_tests.bzl
index 1041219f039..3bdd40e5d7c 100755
--- a/test/core/end2end/generate_tests.bzl
+++ b/test/core/end2end/generate_tests.bzl
@@ -28,6 +28,7 @@
 # (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE
 # OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.
 
+load("//bazel:grpc_build_system.bzl", "grpc_sh_test", "grpc_cc_binary", "grpc_cc_library")
 
 """Generates the appropriate build.json data for all the end2end tests."""
 
@@ -156,7 +157,7 @@ def compatible(fopt, topt):
 
 
 def grpc_end2end_tests():
-  native.cc_library(
+  grpc_cc_library(
     name = 'end2end_tests',
     srcs = ['end2end_tests.c', 'end2end_test_utils.c'] + [
              'tests/%s.c' % t
@@ -165,7 +166,7 @@ def grpc_end2end_tests():
       'tests/cancel_test_helpers.h',
       'end2end_tests.h'
     ],
-    copts = ['-std=c99'],
+    language = "C",
     deps = [
       ':cq_verifier',
       ':ssl_test_data',
@@ -180,16 +181,16 @@ def grpc_end2end_tests():
   )
 
   for f, fopt in END2END_FIXTURES.items():
-    native.cc_binary(
+    grpc_cc_binary(
       name = '%s_test' % f,
       srcs = ['fixtures/%s.c' % f],
-      copts = ['-std=c99'],
+      language = "C",
       deps = [':end2end_tests']
     )
     for t, topt in END2END_TESTS.items():
       #print(compatible(fopt, topt), f, t, fopt, topt)
       if not compatible(fopt, topt): continue
-      native.sh_test(
+      grpc_sh_test(
         name = '%s_test@%s' % (f, t),
         srcs = ['end2end_test.sh'],
         args = ['$(location %s_test)' % f, t],