diff --git a/BUILD b/BUILD
index 576325c82f1..b2be0a29b90 100644
--- a/BUILD
+++ b/BUILD
@@ -77,11 +77,11 @@ config_setting(
 python_config_settings()
 
 # This should be updated along with build.yaml
-g_stands_for = "ganges"
+g_stands_for = "game"
 
 core_version = "7.0.0"
 
-version = "1.24.0-dev"
+version = "1.25.0-dev"
 
 GPR_PUBLIC_HDRS = [
     "include/grpc/support/alloc.h",
diff --git a/build.yaml b/build.yaml
index dc5fd4236da..1164b9023ce 100644
--- a/build.yaml
+++ b/build.yaml
@@ -14,8 +14,8 @@ settings:
   '#10': See the expand_version.py for all the quirks here
   core_version: 8.0.0
   csharp_major_version: 2
-  g_stands_for: ganges
-  version: 1.24.0-dev
+  g_stands_for: game
+  version: 1.25.0-dev
 filegroups:
 - name: alts_tsi
   headers:
diff --git a/doc/g_stands_for.md b/doc/g_stands_for.md
index 413ddcb341d..ccc79b24916 100644
--- a/doc/g_stands_for.md
+++ b/doc/g_stands_for.md
@@ -23,4 +23,5 @@
 - 1.21 'g' stands for ['gandalf'](https://github.com/grpc/grpc/tree/v1.21.x)
 - 1.22 'g' stands for ['gale'](https://github.com/grpc/grpc/tree/v1.22.x)
 - 1.23 'g' stands for ['gangnam'](https://github.com/grpc/grpc/tree/v1.23.x)
-- 1.24 'g' stands for ['ganges'](https://github.com/grpc/grpc/tree/master)
+- 1.24 'g' stands for ['ganges'](https://github.com/grpc/grpc/tree/v1.24.x)
+- 1.25 'g' stands for ['game'](https://github.com/grpc/grpc/tree/master)